Brand identity, visual identity and motion design palette for the activity app concept ‘Bored & Broke’.
Born from a university pitch for an activity sharing application, Bored & Broke is taking the inflation prison of today's world head-on by dishing up an alternative means in finding sh*t to do. It facilitates a community of endearing and indebted Gen Z creators, sharers, and doers. The brand identity needed to scream that there is another way—prioritising pivotal creativity over the endless 'reduction' currently defining the everyday 20-something experience.
Censorship-galore. We took jeering, coarse language and slapped real New Zealand currency on top to embolden the brand’s irreverent approach to personal finance. Leveraging the magpie-esque preference for shiny coins paired with a dynamic 'pigtail' path that springs and jiggles around compositional elements, the Bored & Broke conceptual loop comes full circle: call out exorbitance, find new play, and start f**king saving. The colour palette bounces between bright, highly saturated hues and softened neutrals—a mirror of city greyness and attention-grabbing calls-to-action. The font choices build a similiar tension: straight-laced and legible, yet, fashioned with youthful dynamism.
Sometimes you need to shout to be heard, and in this demanded change; the final package answers the call. At delivery, Bored & Broke has a solid brand palette and a dynamic motion identity that provides the tools to expand as its movement grows. It is a palette that calls bullsh*t on the entertainment-spend status quo.
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