Motion design system for the CONCACAF Gold Cup 2025. Built in conjuction with AE Live Ignite to define the motion language across 70+ broadcast assets.
Amidst the growing international popularity of confederation football, CONCACAF and HBS sought a bespoke visual identity for the biennial return of the 2025 Gold Cup/Copa Oro. Working alongside the talented team at AE Live Ignite, I was tasked with creating a system that felt premium yet distinct; showcasing the visual layouts developed in-house in their most impactful light.
A library of 70+ assets needed a motion system that declared elegance with a mean-side, which became the running theme in the design process. This regal 'bite' comes through spotlighting the sharp, triangular logo mark in the motion system. Using a sharp ease-out motion curve as the origin for all information, the system feels urgent and precise. Progressively, the tournament’s unique team colour chips are utilised as animation devices that expand and contracting to reveal or accentuate data. It is dynamic and high-sportsman, giving each team a dedicated broadcast spotlight during the game’s biggest moments.
The final system is bold entry into the world of football broadcast graphics, delivering critical match data to approximately 36.2 million unique viewers globally. This motion system proves that broadcast graphics can encompass precise infomation and emotive delivery, breathing evermore festivity into audiences who live for the game.
© 2026 TRISTIN HULL — ALL RIGHTS RESERVED