Drinking Our Own Champagne

A podcast design package covering both visual and motion identity for the autobiographical vodcast series. Originally completed in 2024 and revisited as a case study to expand brand architecture.

CLIENT

THE ATTENTION AGENCY

YEAR

2026

Host it. Toast it. Post it.

DIRECTIVE

Centring around the adage of ‘drinking your own champagne’, the podcast superstars at The Attention Agency wanted to celebrate their effective marketing strategies in a format dear to their hearts. To bring this to market, they required a visual identity that polished their footage with the same high-calibre effectiveness as their own award-winning campaigns.

DESIGN

A champagne-centric component to the design package was a must-have, manifesting in a custom-branded 3D champagne cork that introduces every host and guest that steps behind a mic. Expansive glows and fluid gradients add illumination and vibrancy behind slanted text and parallelogramic containers. The colour scheme bounces between foodie pinks and ethereal blues to evoke cheer and thoughfulness; a resounding echo of TAA's established visual presence. An elegant pop-and-drift in the motion language is the finishing touch; telling the audience 'we're new-thinkers, but savants of outreach'.

DELIVERY

The final podcast package is an elegant, stylish and gorgeously graphical identity system that joins The Attention Agency content round-up. Championing the Attention anthem of 'cutting through the noise' to bring you into conversations ready to revolutionise your digital marketing stategy.