TIA WARD

Tia Ward approached me as a client wanting a dynamic visual identity for her personal marketing and social media channels. She wanted an identity that reflected her quirky personality and excited audiences about her music. Responsively, I collated a mood board based on her existing album art, fashion style, social media posts and music videos and formulated the brand identity displayed below.

The package features a custom, stylised text logo, logotype, stylised slogan, and the ‘blossoming soundwave’ custom shape—all alongside font and colour pairings. I have produced a highly modular and quirky visual identity for Tia to customise as her brand expands leading into her next major release.

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